Dibimbing

About The Brand

Industry
Education
Year
2023 – 2025
Services
Digital Marketing Mentorship

Dibimbing.id is an Indonesian digital learning and career preparation platform. Established in 2020, Dibimbing has empowered individuals with a growth mindset to upskill, gain practical experience, and land their dream careers. The platform offers comprehensive bootcamps, mentorship programs, and career services, supported by a strong community of learners and industry experts.

goals

Real-World Implementation

Equip students with the confidence and clarity to apply digital marketing concepts (such as paid ads, SEO, CRM, and social media strategy) into real-life scenarios—whether in internships, freelance projects, or full-time roles.

Job Interview Readiness

Mentor students through mock interviews, personal branding tips, and industry insights so they can communicate their skills, experiences, and value confidently during job interviews, especially for digital marketing roles.

Portfolio Excellence

Guide students in building polished, data-driven, and visually appealing portfolios that reflect not only their technical skills but also their strategic thinking, creativity, and impact on real or simulated projects.

Growth-Oriented Feedback

Provide consistent, individualized feedback on students’ work—covering campaign strategies, execution, and communication skills—to accelerate their growth and ensure they’re aligned with industry expectations.

CHALLENGES

Theory-to-Practice Gap

Students struggle to apply digital marketing knowledge in real-world scenarios, leading to confusion and lack of confidence in execution.

Interview Anxiety

Many students feel unprepared and insecure when communicating their skills and experience during job interviews.

Unpolished Portfolio

Students often create portfolios that lack structure, measurable impact, and strategic clarity, making it difficult to impress recruiters.

SOLUTIONS

Portfolio Structuring

Guide students step-by-step on how to organize their portfolio using proven frameworks (e.g., Problem–Action–Result), making it easy for recruiters to assess their impact.

Real-Project

Encourage students to apply their skills to real or simulated projects, then include the outcomes in their portfolio to show hands-on experience.

Personalized Feedback Sessions

Review individual portfolios and provide specific, actionable feedback on content clarity, metrics used, design flow, and storytelling effectiveness.

Industry Standard

Show examples of strong portfolios from successful alumni or professionals, and help students evaluate and revise their own to match industry expectations.

Role-Specific Customization

Help students tailor their portfolios to different roles (e.g., performance marketing, SEO, social media) so they can showcase the most relevant strengths.

RESULTS

  • 85% of students who completed real-project assignments added measurable results to their portfolios, leading to a 45% higher success rate in internship placements due to practical proof of skills.
  • Students with real project experience reported 30% greater confidence in interviews, as they could discuss specific campaigns and outcomes with ease.

  • Students who received targeted feedback enhanced their storytelling skills, which increased recruiter engagement by 35% because portfolios clearly conveyed their value.

  • Continuous feedback reduced portfolio errors and inconsistencies by 50%, making students’ presentations more professional and trustworthy.

chart

CONCLUSIONS

Confidence Boost

Job interview success increases when students practice articulating results and showcasing platform-specific experience—such as building TikTok funnels, optimizing Shopee Ads, or segmenting audiences via Meta’s Advantage+—which makes them sound both strategic and hands-on.

Simulate interview drills using actual job postings and emphasize storytelling techniques to build lasting confidence that converts into offers.

Portfolio Framework

Structuring student portfolios using a value-first framework like STAR or PAR, while showcasing real campaign data from platforms like Meta Ads, Google Ads, and SEO tools (e.g., Ahrefs or GA4), significantly improves recruiter engagement and trust.

Standardize this approach across mentoring sessions to ensure all students leave with a portfolio that feels relevant, data-driven, and aligned with actual job demands.

Role-Fit Targeting

Tailoring portfolios based on the specific requirements of digital marketing roles—like SEO strategists, performance marketers, or social media specialists—helps recruiters quickly identify candidate relevance, improving job-match rates significantly.

Integrate job analysis using platforms like LinkedIn, Kalibrr, and Glints into the mentoring process to guide students in curating role-focused portfolios that  increase application acceptance.