Rumah Sains

About The Brand

Industry
Luxury Jewelry
Year
2023 – 2024
Services
CRM, Paid Ads

Rumah Sains is an Indonesian education brand that makes science and technology fun for children through hands-on learning. They offer science tutoring, competition prep, workshops, shows, and events that spark curiosity and build STEM skills. Rumah Sains designs and sells their own DIY science kits—carefully curated to help kids explore science independently at home. Their programs combine play and education, helping young learners experience science in a joyful, practical way.

goals

Organic Traffic Growth

Increase high-intent traffic from parents, educators, and schools by optimizing the website for relevant keywords related to science tutoring, workshops, and education kits.

Product Search Visibility

Improve SEO for Rumah Sains’ DIY science kits on Google and Tokopedia to boost product discoverability and drive more conversions from search.

Local SEO Optimization

Strengthen visibility in local searches by optimizing Google Business Profile and creating geo-targeted pages for classes, events, and tutoring programs.

Content Authority Building

Establish Rumah Sains as a go-to resource in science education by creating SEO-driven blog content focused on experiments, study tips, and competition prep.

CHALLENGES

Search Visibility Gap

Rumah Sains struggles with low online visibility, making it difficult for parents to find their tutoring services and science kits through search engines or marketplaces.

Lack of Awareness

Local families are unaware of nearby classes and events, limiting sign-ups for Rumah Sains’ offline programs.

Low Brand Authority

The brand lacks strong online authority in science education, reducing trust among new visitors.

SOLUTIONS

Targeted Keyword Optimization

Conduct comprehensive keyword research focused on science tutoring, competition prep, and DIY kits, then optimize website pages and Tokopedia listings to capture high-intent traffic.

Localized SEO Enhancements

Optimize Google Business Profile and create geo-targeted landing pages to boost visibility for local searches, attracting families and schools in key regions.

Content Marketing

Develop SEO-friendly blog posts and educational articles addressing common questions from parents and students, positioning Rumah Sains as a trusted resource for science learning.

E-commerce SEO for Tokopedia

Improve product listings with keyword-rich titles, detailed descriptions, and engaging media to increase discoverability and conversion rates on Tokopedia.

Lead Generation

Create gated, SEO-optimized resources such as experiment guides or competition prep checklists to build an email list and nurture potential customers.

RESULTS

  • Compiled a list of 20+ local citation sites and directories to build local authority across key target regions.

  • Drafted 5 geo-targeted landing page outlines optimized for location-specific search terms (e.g., “les sains di Bandung”) with tailored content sections and CTAs.

  • Conducted a Google Business Profile audit identifying 15 optimization points, including review management, Q&A structuring, and event posting strategies.

  • Provided a checklist of 10 technical fixes to improve local SEO signals such as schema markup for local business and service area tagging.

  • Prepared content briefs for 30 articles including keyword focus, meta tags, headings, and internal linking suggestions to support SEO and user engagement goals.
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CONCLUSIONS

Video Content Integration

Create and embed educational YouTube videos on the Rumah Sains website and blog that showcase fun and interactive science lessons, helping parents see the value and teaching style firsthand to increase trust and inquiries.

Tutor Profile Pages

Develop dedicated landing pages for each tutor, including detailed profiles and links to their LinkedIn accounts to build credibility and make it easier for prospective clients to connect and verify qualifications.

Social Event Promotion

Document workshops and events through short videos optimized for Instagram Reels and TikTok Stories, and implement unique promo codes in these posts to track website traffic generated by each content.